UX / UI Design Citizen Watches

Client: CKWEB
Completion: Dec 2011

  • UX / UI

CKWeb and I were again invited to redesign and rebuild the Citizen sites for Australia, New Zealand and South Africa.

Chris from CKWeb pushed me to come up with a striking homepage – and I think we did it. The interface was simplified from the last edition. Images became larger, text shorter and actions (hopefully) clearer.

CKWEB took care of client relations, the backend and Javascript and the initial HTML/CSS coding. The design, graphics and final CSS touches were my responsibility.

We spent plenty of time fine-tuning functionality and design to improve usability and support the business requirements.

Chris and I were honoured to be shortlisted for the 2008 McFarlane Prize for the previous version of this site, so we were keen to improve on it.

Users now have more opportunities throughout the site to browse and find theirwatch (+ the Watch Finder remains).

Citizen are very happy with their fast, mobile friendly website for 2012.

More Interface design projects

Quick facts

  • Freelance web designer based in the Blue Mountains (just outside Sydney)
  • Prefer to work from my office
  • Hour rate: $ contact me
  • Project rate: $ will quote
  • I'm passionate about quality
  • Married, with two great kids

Read more about me...

Skill & software overview

  • Trained graphic designer
  • 16+ yrs commercial experience
  • User-centred approach
  • Advanced Photoshop & Illustrator
  • Advanced HTML & CSS
  • W3C & WAI compliant
  • Responsive / Mobile friendly
  • WordPress customisation
  • ExpressionEngine customisation
  • Craft CMS customisation

I have a few PHP, Javascript and CMS experts that I work with when required – which is handy.

Right now I am...

  • Designing and front-end coding an online software service for the Australian real estate / strata industry. This electronic strata voting app allows lot owners and strata managers to setup & vote on strata agendas.
  • Working with Signet to lift their online presence. Interface design & code, EdMs and digital graphics are all part of the suite of changes underway.

Testimonials

A1 Dave!", "Boom!!!!", "Yeah that’s the ticket! Ben, Cognify
I like the sizing and fonts, I think it's a clean design and the key points are emphasised well! Paul P, Dasck
This is great. Thanks Dave! Fantastic! WOOOHOOOO! Sara, NRL
My Hero! What can I say. Finally a person who cares about all the details! Charlie, Charlie Chan Music
Thanks Dave, all looks perfect... The site is looking absolutely brilliant and is exactly as hoped for it to look and function. Tony M, NRL Wellbeing & Education
Great effort! I really like working with you as you can work off my short scribblings and make sense from the resulting in a cracking web page! Rickard, Corality
Well done. Thanks a million. Quick and efficient. Peter R, Balmain Sailing Club
Wow after months of collaboration with the fantastic Dave Rayner, we are loving our new website. Colourful, fresh, easy to navigate and so many pictures to get our travel juices flowing! A big thank you Dave for making our transition from old to new super easy. Hayley, Sisterhood Women's Travel

All Testimonials